UEFA and ECA joint venture UC3 enters into exclusive negotiation period with Relevent Sports for global commercial rights for the UEFA men’s club competitions from 2027
Agency bidding to support UC3 in selling commercial rights including for UEFA Champions League, UEFA Europa League and UEFA Conference League
Nyon, Switzerland – 11 February 2025
The Board of UC3, the joint venture between UEFA and the European Club Association (ECA), has agreed to enter into an exclusive period of negotiation with Relevent Sports over the global commercial rights to the UEFA men’s club competitions for the period 2027 - 2033.
The decision follows an open tender process, launched last summer, which attracted bids from a number of global and regional agencies.UC3 anticipates concluding the process in the coming weeks and shall not be making any further comment in the meantime.